Home page2023-01-19T15:48:15+00:00

Nearly 10,000 Americans turn 65 every day, with the peak Baby Boomers turning 65 in 2024. No single sector can address the diverse set of opportunities and challenges resulting from this demographic trend. So we’re joining forces with a cross-sector group of thought leaders to innovate together– with the goal of helping adults age well and stay connected to the world around them.

New Map!
No Normal Retirement Journey

Visualize and plan for the various stages, events, and decision points along the retirement path from the perspective of three different individuals/couples, as well as chart your own journey through an interactive guide, with consumer resources.

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Re-Imagining Living Environments

Visualize how an individual in her late 60’s will be likely to make decisions about her living environment over the next two decades.

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Understanding Caregiving

Gain insights on the elements of caregiving from the perspective of an adult providing support to their parent with Alzheimer’s disease.

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Learn More About Our Journey Maps

Who We Are

The AgingWell Hub, co-founded by Business for Impact at Georgetown University’s McDonough School of Business and Philips, NA, is a cross-sector collaborative. We’re a diverse group of organizations committed to making a difference for older Americans. It’s about research, partnerships, open innovation and shared frameworks which come together to enhance the delivery of products and services to the aging population and their family caregivers.

What We Do

The next wave of innovation for aging populations will be about ecosystems – of data, partners and people – that together address significant societal problems and unmet needs.

By embracing open innovation, we learn from each other’s successes and challenges, expertise, insights and points of view. We make the process less about us and more about society, and we efficiently and collaboratively deliver meaningful solutions.

Join us

Shape a unique center designed to work with businesses, nonprofits, academia, and public agencies to accelerate solutions to the pressure-point challenges related to aging.

Leverage the perspectives and networks of our collaborators, breaking down traditional “silos” within the industry landscape, and partnering along areas of common interest.

Keep a pulse on key players and trail-blazing strategies across multiple sectors, working to create innovative solutions and services to support healthy and successful aging.

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